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Guides

Amazon PPC Guides

Step-by-step guides for Amazon advertising mastery

Amazon PPC Beginner's Guide 2025

12 min read

Learn Amazon PPC from scratch. Campaign setup, keyword research, bid optimization, and ACoS control for new teams.

BeginnerPPC BasicsCampaign Setup

ROAS, ACoS, TACoS Explained

10 min read

Deep dive into Amazon advertising metrics. Understand calculations, goal setting, and common misconceptions with examples.

MetricsACoSROASTACoS

Bidding Strategies Comparison

15 min read

Compare dynamic bidding, fixed bidding, rule-based bidding, and ML bidding to choose the best approach for your account.

BiddingStrategyOptimization

Save time with automation

Dandeleon automates the strategies above: nightly ML bidding, keyword discovery, and transparent change logs.

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