ACoS (Advertising Cost of Sale)
The percentage of sales spent on advertising. (Ad Spend ÷ Sales) × 100.
Example: £100 ad spend generating £400 sales results in 25% ACoS.
Essential terms for Amazon PPC success
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The percentage of sales spent on advertising. (Ad Spend ÷ Sales) × 100.
Example: £100 ad spend generating £400 sales results in 25% ACoS.
Revenue generated per pound of ad spend. Calculated as Sales ÷ Ad Spend.
Example: £400 sales ÷ £100 ad spend = 4x ROAS.
The percentage of total sales, including organic, spent on advertising.
Example: (Ad Spend ÷ Total Sales) × 100.
The percentage of impressions that result in clicks. Clicks ÷ Impressions × 100.
The percentage of clicks that convert to orders. Orders ÷ Clicks × 100.
Average cost per click. Ad Spend ÷ Clicks.
Maximum CPC you are willing to pay for a keyword.
Keywords you do not want your ads to show for.
Shows actual queries that triggered your ads.
Individual product ads appearing in search results and detail pages.
Ads featuring brand logos, headlines, and multiple products.
Display ads for retargeting and targeting on and off Amazon.
Daily ML bidding, keyword automation, and transparent change logs—all automated.
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