Amazon Ads Knowledge

11/3/2025

Systematize 'why Amazon ads get rejected.' Common rejection patterns, NG/OK expressions, category-specific warnings, pre-launch checklists, re-review procedures, dashboard/automated guard integration, and emergency creative alternatives at operational granularity.

11/3/2025

Comprehensive guide to advertising features unlocked by Amazon Brand Registry. Covers requirements, approval process, SB/SBV/Brand Store/experiments/Brand Analytics implementation, brand protection integration, dashboard design, and actionable checklists.

11/3/2025

Seller Central (3P) and Vendor Central (1P) require fundamentally different advertising approaches due to pricing control, inventory management, and margin structure differences. Complete comparison covering Buy Box, KPI design, dashboards, guard rules, and operational playbooks for both models.

11/3/2025

Losing the Buy Box devastates SP delivery and destroys SB/SD efficiency. Learn root cause diagnosis, immediate response protocols (0-24h/72h), price/inventory/fulfillment recovery plans, dashboard design, and automated guard systems.

11/3/2025

Master NTB customer acquisition measurement with SB/SBV while maintaining TACoS and profit targets. Includes metric definitions, attribution window and view-through handling, data models, dashboard design, video creative templates, and validation frameworks.

11/3/2025

Master the strategic allocation of Exact, Phrase, and Broad match types in Amazon Sponsored Products based on KPIs and growth stages. Includes discovery-to-monetization framework, promotion/exclusion rules, bid/budget allocation, cross-negative hierarchies, and implementation checklists.

11/3/2025

Learn when and how to transition from Auto to Manual targeting in Sponsored Products. Includes promotion thresholds (CTR/CVR/ACoS/clicks), weekly harvest loop templates, negative keyword design, campaign structure, and implementation checklists.

11/3/2025

Comprehensive comparison of Amazon's three main ad formats (SP/SB/SD) across objectives, placements, bidding, creatives, and measurement. Includes budget allocation templates by growth stage, implementation checklists, and strategic frameworks.

11/1/2025

Why is your CPC often lower than your bid? Understand Amazon's second-price auction, dynamic bidding, and placement premiums with clear diagrams and real case studies.

11/1/2025

Master Amazon's essential advertising metrics. Learn accurate formulas, set profit-based targets, and avoid the 10 most common misconceptions about ACoS, ROAS, and TACoS.

10/28/2025

Learn how Amazon's attribution windows impact your advertising metrics and how to choose the right window for accurate performance measurement and optimization.

10/25/2025

When prices or inventory change, should you adjust bids automatically or manually? Use this decision framework to determine when bid syncing improves ROI and when it creates unnecessary complexity.

10/20/2025

Learn how to track and respond to competitive bid changes during Prime Day, Black Friday, and other high-stakes events. Data-driven strategies to maximize ROI when CPCs spike 2-5x.

10/15/2025

A proven step-by-step blueprint for small Amazon sellers with limited budgets (£500-£2k/month) to set up profitable PPC campaigns in the first 30 days.

10/10/2025

Master seasonal advertising for Mother's and Father's Day with proven category-specific strategies. Learn optimal timing, budget allocation, and keyword tactics to maximize ROI during peak gifting seasons.

2/12/2025

Learn how to calculate your ideal starting bid from target ACoS using profit margins and expected CVR. Includes formulas, review timing, and adjustment rules for Amazon PPC optimization.

2/4/2025

Master the 3-layer approach to long-tail keyword discovery on Amazon. Learn how to uncover high-converting, low-competition keywords that drive profitable sales.

1/29/2025

Master the art of negative keywords on Amazon PPC. Learn the 3-type framework, exclusion criteria, and hierarchical design to eliminate wasted ad spend systematically.